Talalay Global has renovated its Las Vegas Market showroom, giving it a more upscale and refined look to better reflect its luxury products. The 2,600-square-foot exhibit space will feature dedicated areas for the Pure Talalay Bliss mattress line, a new latex pillow and topper line as well as a section devoted to its OEM manufacturing.
“We wanted to recreate our space into a more luxurious environment that showcased the upscale nature of our products and stimulated new retail strategies for Talalay by our dealers,” said Jennifer Costa, vice president of marketing of Talalay Global. “In an era of declining store traffic, dealers need to get the most out of every square foot of selling space, and our new showroom layout will help them achieve that objective.”
Each of the four Pure Talalay Bliss mattress models will be displayed near the main showroom entrance in a series of fully accessorized bedroom vignettes, featuring darker colors accented with brass and gold highlights that create an environment conducive to sleep. The mattresses are the first debuts from the company’s new partnership with Eclipse International, which will produce, market and sell the line in 2019.
Adjacent to the Pure Talalay Bliss area will be the new latex pillow line display. In contrast to the mattress display, this section features the warm orange, yellow and red colors that evoke the image of a sunrise and stimulate the feeling of rejuvenation after waking up from a good night’s sleep. Talalay Global will also showcase a variety of its latex toppers in the rejuvenation portion of the showroom.