Bringing extensive experience in brand management, integrated marketing and social media to the company, Jennifer Costa was recently named vice president of marketing at Talalay Global, U.S. producer of Talalay latex mattresses, pillows and mattress toppers.
In her new post, Costa will oversee business-to-business and business-to-consumer marketing for Talalay Global’s portfolio of latex products supplied to mattress manufacturers, as well as its Pure Talalay Bliss retail division.
“Jennifer brings a wealth of experience in multiple areas of marketing, and is a strategic thinker who will be instrumental in developing a comprehensive marketing plan,” said Marc Navarre, CEO of Talalay Global. “She has a proven track record of achieving positive results, and we’re excited to add her to our leadership team.”
Since 2015, Costa had worked for Reed Exhibitions, an event planning organization, first as marketing manager and then marketing director. She oversaw brand management and developed marketing plans and operating plans for dozens of events in the business-to-business and business-to-consumer arenas.
In addition, she was an account executive from 2011 to 2015 at Norwalk, Connecticut-based Source Marketing, where she developed and implemented marketing campaigns for BIC consumer goods such as razors and lighters.
Earlier, she worked for Greenwich, Connecticut-based American Pet Products Association from 2006 to 2011, first as event/product coordinator and later as manager of trade shows and marketing.
Costa has volunteered her time with numerous non-profit organizations, including the Norwalk Maritime Aquarium, Friends of Green Chimneys, APPA Professional Women’s Group and the Norwalk Open Door Shelter.
“Talalay Global’s unique product line and its proprietary production processes are great stories to tell and I’m excited about the opportunity to help raise the company’s profile among consumers and the trade,” said Costa.
A resident of Norwalk, Connecticut, she earned a bachelor of arts degree in communications, marketing and design from Emmanuel College in Boston. She succeeds Jim Huffstetler, who recently left the company.
About Talalay Global: Talalay Global is the only U.S. manufacturer of Talalay latex mattresses, mattress toppers and pillows, which are sold under many leading brand names through strategic business partners. The company also owns Pure Talalay Bliss, which sells luxury finished mattresses and pillows to mattress specialty stores and home furnishings retailers. Talalay latex sleep products provide a unique feel of comfort and support by gently conforming to body contours, while providing a naturally resilient and healthy sleep environment. More than 150 employees produce mattress cores, toppers and pillows utilizing the innovative Talalay molding process in the company’s Shelton, Connecticut facility.