Stearns & Foster is gearing up for the Summer Las Vegas Market with the launch of a unique marketing campaign that combines both digital and traditional advertising. The company’s new trio of video spots not only give a closer look at the high-quality materials that go into each Stearns & Foster mattress—but highlight the importance of the craftsmen and craftswomen who make them.
As the consumer demand for “handcrafted” continues to grow, this is a great opportunity for Stearns & Foster to showcase that it has lived in that space for many years. An authentic, American-made brand, every Stearns & Foster bed is designed and built by hand to deliver unparalleled comfort.
With this new campaign, Stearns & Foster has created a compelling way to showcase the talent and dedication of its master craftsmen. The stars of these videos are real-life, certified Stearns & Foster craftsmen from the company’s production facilities in Trinity, NC and Albany, NY. The goal is to introduce consumers to the individuals who makes these products day in and day out, highlighting the high-level of precision and pride that goes into making each Stearns & Foster product.
The three videos, named “Masters of Craft” “A Sign of Quality” and “The Time It Takes,” will be used on the brand’s social channels and in digital advertising—and are available to watch online now. Stearns & Foster is helping retailers drive awareness and sales further by offering the opportunity to use these high-quality marketing assets for their own retail advertising.