While reinforcing all of its national branded collections, Spring Air International and its licensees will offer a variety of bed designs at aggressive values as part of a major Summer Sales Event to be rolled out at the Las Vegas Market. According to company president Rick Robinson, some of the company’s licensees, such as Spring Air-California, will have its Summer Sales Event products on hand for presentation during the show.
“Our Las Vegas effort is both local and national in scope,” Robinson noted. “Our showroom becomes a stage for Spring Air licensees to offer their own show specials, while at the same time we’ll be promoting retailer awareness and commitments to our current line offerings both in our space and around the market center.” As part of Spring Air’s increased focus on marketing strategies, themes and materials, the company will have several new, customizable retail TV spots—including one carrying the Summer Sales Event theme—that licensees and their retail customers can use to attract local mattress shoppers.
Along with access to the commercials on the company’s new media center at springairtv.com, the company will also step up its production of other marketing media and materials tied to the new promotional themes.
“We’re very pleased with the performance of our current national lines,” Robinson continued, “and wanted to commit this market not only to emphasizing those products but also to spotlighting factory designs and special pricing aimed at driving local business throughout the summer months.”
For more information, please visit springair.com.