With the onset of the fall allergy season—considered the worst in decades by the Asthma & Allergy Foundation of America (AAFA)—Spring Air International has launched a satellite media tour focused on its proprietary Back Supporter® Breathe™ line of Asthma & Allergy Friendly™ beds.
Airing this month in more than 20 U.S. markets, identified by AAFA as among the nation’s top 2012 “Fall Allergy Capitals,” the media tour features live and pre-taped TV and radio interviews with Dr. Beth Corn and AAFA’s Brian Oliver.
Dr. Corn is a certified allergy and immunology specialist and assistant professor of medicine at Mount Sinai School of Medicine in New York City. Oliver is senior marketing and corporate relations manager for AAFA, based in Landover, Md.
The interviews, sponsored by Spring Air, focus not only on announcing the year’s most challenging cities for allergy sufferers, but also offer tips to consumers for reducing indoor allergens year-round.
To limit allergens like dust mites, pollen and pet dander commonly found in the home, consumers are being advised to sleep on an allergen-barrier mattress like Spring Air’s Breathe product; to keep windows closed, to vacuum regularly and to change their furnace filters every 30-90 days.
“This outreach is an extension of Breathe’s brand objective and slogan,” explained Spring Air president Rick Robinson. “We want the 70 million U.S. consumers with asthma and allergies to ‘Live Healthier™’ by creating both a better sleeping environment and an overall healthier home environment.”
The interviews featuring Dr. Corn and Oliver are now airing on morning news shows on NBC, ABC, CBS and FOX affiliates, as well as on radio talk programs serving major metro markets. Among the key “allergy capitals” targeted on the tour include New York, Boston, Seattle, Minneapolis, Raleigh, San Antonio and Las Vegas.
“With millions of dust mites living in your bed, pets releasing dander as well as mold and pollen circulating in the air, reduction of allergens inside the home is an important part of asthma and allergy prevention,” Dr. Corn said during the tour.
Explaining why this season’s pollen counts are unusually high, Oliver noted that “the drought that affected so much of the country in 2012 was one of the worst in decades. Rains help depress pollen but in a dry environment, pollen is more likely to be airborne.”
Also running in cable network syndication is a 30-second AAFA commercial that promotes asthma & allergy friendly products like Breathe.
Spring Air’s Breathe mattress also is being promoted for media pick-up in a three-minute webcast on AAFA’s site and in an AAFA news release targeted to the nation’s consumer and business media.
“This multi-media program is the first of several outreach efforts we plan to make on behalf of our Breathe line, timed to coincide with the two seasons, spring and fall, most likely to impact the 70 million-plus Americans with asthma or allergy issues,” Robinson said.
Certified by AAFA after more than a year of development and scientific testing at third-party, accredited laboratories, Spring Air Breathe products were introduced earlier this year at the January Las Vegas Market.
About Spring Air: Spring Air has 13 manufacturing facilities in the U.S. and operates in 33 countries globally. The company helps retailers drive business while leveraging the long reputation for trust and integrity inspired by its 85-year-old name.
About AAFA: AAFA is a leading non-profit patient organization dedicated to fighting asthma, allergic diseases and related conditions.