Simmons Expands Use of Wright Global Graphics’ RetaiLive

Simmons Bedding Company recently teamed with Wright Global Graphics, long known for its innovative approaches to marketing, to introduce a new branding program that features the company’s RetaiLive technology. Simmons showcased the informative and entertaining content of its new campaign at the Summer Las Vegas Market.

Wright Global Graphics worked with Simmons to integrate Retail Live Technology directly to content promoting their most popular models and collections, including Comforpedic iQ, Beautyrest Recharge, and Beautyrest Black. RetaiLive is technology that gives the consumer direct access to product information through the use of their own smart devices. Compatible with SmartPhones or tablets, RetaiLive incorporates either Optical Image Recognition or NFC Chip technology directly onto the point of sale materials, which creates an interactive and informative experience for the consumer. By simply scanning a designated area on the Point of Sale Material, the consumer gains immediate access to an unlimited amount of virtual content established by Simmons. Product Specifications, Lifestyle Videos or Component Features are just some of the content that can be delivered directly to the consumer at the critical point of sale.

"With RetaiLive, we are able to provide retailers with a no-cost, space-efficient video solution that helps build consumer excitement. Through video storytelling and animated product demonstrations, this app allows us to differentiate our Beautyrest and ComforPedic iQ lines on retail floors,” said Senior Director of Media & Digital Marketing for Simmons, Nick Jezarian.

“Simmons is on the cutting-edge of technology in their product development, so it was no surprise when they approached us to develop a branding campaign using the newest innovation in mobile marketing,” said Senior Vice President of Business Development & Chairman of the Board Don Wright. “When utilized in a retail environment, RetaiLive will make the consumer interaction with these products a memorable and unique experience.. It is an awesome sales tool and provides RSAs and consumers a completely dynamic, interactive, and informative shopping experience.”

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About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphic Solutions, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.