The handcrafted mattress maker partnered with Barbour Spangle Design to create rustic modern showroom fitting of the luxury brand.
When the 2021 fall High Point Market opens, Shifman Mattresses will unveil its brand-new showroom, designed and located to attract buyers for design-driven product and strong brand value.
Shifman now occupies the top two floors of 108 E. Martin Luther King, Jr. Drive. The luxury bedding brand partnered with local interior design firm Barbour Spangle Design to create a showroom with a rustic modern aesthetic for a casual and familiar feel that company officials described as the ideal setting to rest test Shifman mattresses.
The showroom debut will coincide with the Design Influencers Tours, October 17-18—with Shifman sponsoring the two-day event for the first time. The company will introduce the new Inspired Collection offered exclusively to select designer showrooms, in addition to highlighting its new luxury pillow program and upgraded Masters Collection.
“It’s been a labor of love for our team to select the right location and create a beautiful showroom that reflects the Shifman brand. It is where our customers can experience The Shifman Difference, which includes exceptional product, the best people and long-lasting relationships,” said Bill Hammer, president.
About Shifman Mattress Company
Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 128 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction.