Shifman Mattress Co. is seizing the momentum it created last year and setting a course for strong growth ahead with plans for more investments and expansion.
The 2022 strategy builds on the solid foundation laid in 2021, said company officials, citing the year’s successful marketing initiatives, key hires for territory expansion, comprehensive line enhancements and major launches, such as the designer-focused Inspired Collection.
“We’ve done exactly what we said we would do at this time last year,” said Bill Hammer, president of Shifman. “By investing in our people and processes, we ensured our partnerships and our business thrived even through the many global challenges. We’re keeping it going with some exciting, significant plans for 2022.”
In addition to plans for a new luxury, flagship showroom in Newark, NJ, the company will continue to boost its visibility through a variety of different marketing efforts. That includes more robust website enhancements and the roll-out of new designs and improved merchandising strategy for Bloomingdale’s collections. With a new sales team on the West Coast, Shifman will continue its expansion throughout the United States as well as internationally.
“We had unprecedented growth in 2021 of over 45% and fully expect the year ahead to repeat double-digit increases with excellent domestic and international partnerships,” said Lisa Frey, national sales director.