Shifman Reinvigorates The American Heritage Collection With A New Marketing Program

Shifman Mattresses has powered up its American Heritage line with increased marketing support and enhanced style. With the goal of driving store traffic for its retail partners, the luxury mattress maker has expanded the program for the 10-bed collection to include co-op dollars for print, radio, TV and direct mail advertising. 

The newly upgraded program provides curated advertising asset packages, a refreshed and structured promotional calendar and more engaging training program for products and selling skills for any level. The marketing assets include a selection of images and publish-ready layouts for print and social media, as well as in-store materials. Shifman retail partners can also access valuable content through the customer portal on the company’s redesigned website. 

“We recognize the growing challenges for brick-and-mortar retailers and sales associates, so we made changes to American Heritage that can make the biggest impact— advertising and promotion to drive traffic year-round and easily digestible training that can be immediately put to use on the floor,” said Shifman President Bill Hammer. 

Shifman's American Heritage Collection Now Features New, More Contemporary Styling

In addition to the marketing boost, the styling for the American Heritage line has also been enhanced. It now features a more contemporary cover in luxurious Belgium Damask, offering a higher-end look and feel while still maintaining its accessible luxury price point. Premium models are foam-encased for a firm seating edge and more tailored bed profile. Shifman also added a new mattress to the collection to give retailers more merchandising options in mattress feel and critical price points. 

The American Heritage collection includes 10 quilted or hand-tufted models of two-sided construction, natural cotton comfort layers and individually wrapped coil system. All models are compatible with adjustable bases and range from $1,799 to $9,699 in queen at retail.