Serta Launches New “ComfortSutra” Content Series

Serta has teamed up with actress and comedian Loni Love to launch a provocative new content series touted as the “ultimate guide to getting more in bed.” Much like Kamasutra reinvigorated intimacy in the bedroom, the new ComfortSutra series was designed to transform the way people experience comfort in the bedroom. Serta knows that if you aren’t comfortable in bed, you aren’t going to be getting any—sleep that is. The ComfortSutra aims to transform the way consumers get comfortable, providing new tips, tricks and positions to bring comfort back to the bedroom.

To help launch the series, Loni Love has joined Serta as the ComfortSutra Guru--offering honest and hilarious advice in her signature cheeky style on how consumers can have better bedroom performance by using ComfortSutra.

“We could all use more a more comfortable night’s sleep, which is why I’m so excited to team up with Serta to help develop ComfortSutra,” said Love. “We’ll talk about everything from size, new positions and pillow talk—but not the way you’re thinking; this is all about getting comfortable so we can get some quality sleep!”

All of the ComfortSutra content can be accessible online at The series will include topics such as How to Sleep with Anyone, Products to Help Spice it up in the Bedroom, What your Cuddle Style Says About You and more. Through an assortment of quizzes, videos and other illustrations, the content is aimed to help all solve comfort problems—both big and small.

Additionally, Serta is inviting consumers to celebrate the launch of ComfortSutra by participating in the ComfortSutra Selfie Contest. In the weeks leading up to Labor Day, consumers are being asked to visit a retailer where Serta is sold, take a selfie on a Serta mattress and share on Facebook, Twitter or Instagram with #SertaComfortSutra and #Entry—along with a caption detailing their favorite way to get comfortable. One winner will be awarded Serta “Comfort for Life” with a full bedroom makeover complete with a new Serta mattress and other products to make it a comfort sanctuary. Also, the winner will be eligible to receive a new mattress, free of charge, for life (every 5-7 years). Other participants that submit their #SertaComfortSutra selfie will be eligible to win daily comfort-themed prizes like Serta sheets, pillows and even limited edition Serta Counting Sheep plush toys.

“We wanted to provide consumers with the resources to experience more comfort in the bedroom and we’re excited to deliver it in a fun and engaging manner through ComfortSutra,” said Andrew Gross, Executive Vice President of Serta. “We at Serta are devoted to helping consumers make comfort a priority in their lives – and that starts with understanding the role a mattress has in comfort which is why we’re giving away “Comfort for Life” as part of the ComfortSutra Selfie Contest.”

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About Serta: Serta, Inc., through its licensees, is the #1 mattress manufacturer in the United States.  Serta's product portfolio includes the Perfect Sleeper, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort Sleep System, both named Consumers Digest Best Buys. Through its licensees, Serta also manufactures the iSeries Hybrid Sleep System and the exclusive Bellagio at Home mattress collection. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.