Sealy® launched, a social media-based sweepstakes building on its Sealy Posturepedic® campaign, “Whatever You Do In Bed, Sealy Supports It.” Aptly named “Bed Buddies,” the sweepstakes, will offer weekly prizes through February 2012. Bed Buddies aims to celebrate all of the things, some humorous and some practical, people do in bed with a grand prize of $10,000 cash.
“’Bed Buddies’ takes Sealy’s relationship with our social media community to the next level,” said Jodi Allen, chief marketing officer at Sealy. “We see this sweepstakes as another lighthearted way to bring to life all of the living that goes on in bed and remind consumers that Sealy supports all of it.”
The “Bed Buddies” sweepstakes will live on the Sealy Posturepedic Facebook page where consumers can “Like” the page to enter to win. Sealy will use targeted Facebook ads as a way to drive traffic to the page. Weekly prizes will range from workout videos to microwaveable slippers, culminating with a $10,000 cash prize during the final week.
The “Whatever You Do In Bed, Sealy Supports It” campaign, which kicked off earlier this year, was a first among mattress manufacturers not only for its provocative content, but also for its aggressive digital outreach including a free mobile app inspired by the fortune cookie game where one adds the words “in bed” to the end of a fortune. To date, the In BedTagger has been downloaded nearly 130,000 times and hit the top 20 free entertainment app list allowing countless consumers to transform everyday objects, moments and photos into the ultimate fortune cookie joke.
About Sealy: Sealy is the bedding industry's largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry.