At the Fall High Point Market, Sealy introduced a new standard for online mattress comparison tools. Live now on the Sealy website at http://compare.sealy.com, the dynamic and engaging online tool has been designed to help consumers remove a lot of the mysticism from purchasing a mattress.
Education is Key
Sealy understands that education is key in the mattress buying process. By giving the consumer more insight into what they need to look for in a mattress, they will be more engaged and more likely to invest in the right product for them.
Jodi Allen, Chief Marketing Officer for Sealy, said: “Education is a key driver to take consumers through to purchase, so we’re excited to launch an easy-to-use tool that will give people all the facts they need to help them find the best mattress for a great night’s sleep.”
With the new tool, users will be able to learn more about every facet of the mattress from comfort levels to different technologies and features to price. Its step-by-step guide will help simplify the mattress shopping experience and send empowered consumers into retail showrooms.
Users are guided toward a comparison of all mattress brands in the Sealy portfolio (Sealy®, Sealy Posturepedic®, Optimum™, Stearns & Foster®), based on their wants and needs. A final page will give the user a clear list of potential purchases and from there, the consumer can compare features and comfort layers across beds. From the comparison page, users are always encouraged to visit Sealy’s ‘Find a Retailer’ page.
A User-Friendly Experience
Sealy is proud of the technology and intuition that was required to create a tool that is incredibly simple to use. Based on state of the art web and mobile platforms, the Mattress Comparison Tool will be available for every platform, from mobile phones to tablets to desktop computers. Sealy hopes its slick mobile functionality drives more people into stores with their Mattress Comparison Tool in hand.
About the Company: Tempur Sealy International, Inc. is a global bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, OptimumTM and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY.