Sealy launched the first mobile website, from a major mattress manufacturer, designed to provide essential product and retail information to the smart phone of today’s busy consumer. According to emarketer.com, the mobile Internet audience is expected to reach 134.3 million users in the US by 2013; Sealy continues its focus on digital innovation in hopes of capturing this market.
According to The Mobile Movement Study, published by Google, nearly eight out of 10 smart phone users shop with their mobile device, with 70 percent using it in stores with a purchase. The Sealy mobile website provides features including:
• The “find a retailer” tool, which determines your location to share links to retail websites and directions to nearby stores.
• A mattress comparison device helping consumers compare Sealy’s product features.
• Frequently asked customer service questions and contact information.
“Mattress shopping can be overwhelming. With our mobile site, we hope to streamline the process,” said Jodi Allen, chief marketing officer, Sealy. “Our priority is to continue to provide current information on Sealy products and promotions at consumers’ fingertips when they need it most– during the critical buying process.”
Sealy’s mobile website launches on the heels of the company’s successful “Whatever You Do in Bed, Sealy Supports It” digital campaign. The campaign, which supported the flagship Sealy Posturepedic brand, broke ground in the digital realm thanks to the introduction of the In Bed Tagger™ app. The digital campaign helped the company earn more than 130,000 likes for the Sealy Facebook page in nine short weeks, approximately 130,000 downloads of the In Bed Tagger app and seven-fold year-over-year traffic increase to Sealy.com.
For more information, visit www.sealy.com.
About Sealy: Sealy is largest global bedding manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets.