By touting the benefits of adjustable bases to a broader demographic mix, Reverie shuns the consumer misconception that adjustable sleep is a luxury, only for the aging or for hospital use. To better spread that message, Reverie has unveiled a series of powerful testimonials from a diverse group of consumers in a digital campaign designed to increase consumer traffic in retail stores.
“There’s the assumption in the marketplace that adjustable bases are either a high-end luxury or that they are for the aging community,” said Deena Gardner, director of marketing for Reverie. “Our extensive consumer research and the incredible insight we’ve gleaned from that data has spotlighted an opportunity for Reverie to educate people on the power of better sleep using innovative products, including our adjustable power bases.”
Consumers featured in the testimonials share how Reverie power beds and mattresses have changed their lives for the better by allowing them to get a great night’s sleep – a feat that had eluded many of them for years.
As the centerpiece of the innovative digital marketing and advertising campaign, the testimonials carry the tagline “Ask for Reverie.” Designed to show that a variety of demographic groups and lifestyles can derive health benefits from using a Reverie power base, a complete Reverie sleep system, or the company’s recently launched Sleep Coach program, the testimonials can be found on a dedicated landing page.
Some examples of consumers who shared testimonials include: a middle-aged woman who’s in constant pain due to injuries from a pair of car accidents; a 30-something Mom who wasn’t happy with her $5,000 mattress; a country singer who’s on the road more than 100 nights a year; and a busy CEO with sleep apnea and struggles to get enough sleep.
“These are real people, not paid actors,” Gardner said. “It demonstrates that better sleep is a luxury that’s available to everyone.”
Additional testimonials will go live on the site in the coming weeks, including two from former world-class athletes. The testimonials will be used across multiple social media platforms and will pop up in Reverie’s digital ads. Retailers can also use them as part of an in-store video loop or in their own digital ads.
About Reverie: Founded in Bloomfield Hills, Michigan, in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell latex foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s newest offering, Sleep Coach™, provides consumers with personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.