Reverie’s Award-Winning Collateral Is Available To Its Retail Partners

Sleep products manufacturer, Reverie, is offering its retail partners access to a collection of award-winning materials to help with online, print and e-mail marketing. The company, known for its creative design approach with marketing and products, recently won top design awards from Graphic Design USA for five campaigns created and executed by Reverie team members. This marks the second consecutive year that the company has been recognized by the organization for its design work.

The materials are available to Reverie’s retail partners through its Reverie Partner Network, the one-stop online portal that houses ready-to-print marketing assets, product information, training materials and social media resources.

“We’re beyond excited for this wonderful recognition of our team’s work and creativity, and we see incredible added benefit for our retail partners to have access to our growing library of incredible assets,” said Deena Gardner, director of marketing for Reverie. “Great design helps us, and our partners, to better tell our brand story and to support our mission to help people live better lives through the power of sleep. Each of these awards confirms our commitment to spreading that message along with our commitment to help our partners grow their business.”

Reverie was recognized in the organization’s “American Inhouse Design Awards” for outstanding creativity and design across multiple categories. The company was honored for its Sleep Coach brochure; Sleep Coach quiz illustrations; the exhausted moms e-mail campaign; the Reverie 2.0 website; and the patterns DreamCell video.

The 2018 Graphic Design USA awards received more than 5,000 entries for the “American Inhouse Design Awards” and with only 15 percent of the submissions earning honors. Last year, Reverie won awards from the group for three designs.


About Graphic Design USA: For 55 years, New York-based Graphic Design USA, a business-to-business information source for graphic design professionals, has sponsored competitions that spotlight outstanding work by corporations’ in-house design talent and the value they deliver to their organizations.

About Reverie: Founded in Bloomfield Hills, Michigan in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell latex foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s newest offering, Sleep Coach, provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.