Strengthening its marketing and sales training to give dealers more tools to sell its adjustable bed bases, sleep technology brand Reverie recently promoted Chelsi Mikowski to the newly created post of product marketing manager.
In her new position, Mikowski is responsible for creating content that promotes the features and benefits of Reverie’s product portfolio. She will be developing training materials for internal and external use and will work closely with new retail customers to implement training programs, including the new Reverie BaseFirst training platform, for the company’s sales associates. In addition to those duties, Mikowski will work within the Reverie marketing team to help with overall brand development and messaging that differentiates the company’s products in the marketplace and create sales tools to support training.
Mikowski reports to Deena Gardner, director of marketing.
“Chelsi joined Reverie four years ago as a marketing intern and has steadily taken on positions of increasing responsibility as she has demonstrated her passion for helping our retail customers deliver better sleep to consumers,” Gardner said. “She exemplifies our commitment to continually improving the tools we provide to our dealers and their RSAs.”
Mikowski joined Reverie in 2015 shortly after graduating from State University of New York at Fredonia with a degree in business administration and marketing. She joined the company as a customer service intern and has worked as a sales support marketing specialist and a product marketing specialist. A resident of Silver Creek, New York, she is based in Reverie’s Buffalo, New York office.
About Reverie: Located in Bloomfield Hills, Michigan, and founded in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented Dream Cell foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Reverie’s Sleep Coach provides consumers personalized sleep consultations—taking its mission of helping people get a better night’s sleep further than ever before.