Reverie Opens A New Chapter In A New Showroom

Following the opening of a new showroom and Innovation HQ earlier this year in Michigan, Reverie is also opening a brand new showroom in the World Market Center just in time for the summer Las Vegas Market. 

“We’ve been attending Vegas Market for over 15 years now using the same space, and we felt 2021 was the perfect time to upgrade,” said Reverie CEO and co-founder Martin Rawls-Meehan. “That previous space suited our needs five to ten years ago, but we’ve simply outgrown it. 

Reverie made a seamless transition to its new space

With a plan to occupy both its old space and the improved showroom during the buildout of the new space, Reverie intended to transition into the new space in 2020. However, the pandemic had other plans for the brand and COVID-19 shutdowns delayed the move. August 2021 marks the team’s first time settling into the new space’s extended window front, upgraded conference space and merchandising-friendly wall space. 

“The new layout allows us to showcase our power bases to retail partners in a way that really helps them visualize what they would look like in a store environment. Our old space really didn’t allow for that,” said John Wanat, Reverie VP of Sales. 

Reverie also recently opened a showroom and Innovation HQ space in Michigan

In addition to its new market space, Reverie also opened a showroom and Innovation HQ buildout in a newly-purchased building adjacent to its Bloomfield Hills, MI headquarters. This space is designed to support the company’s Innovation Summits, partner visits and local foot traffic for consumers interested in experiencing Reverie technology. 

“Before Covid, our Innovation Summits were a must-attend event for many top retailers around the country,” Rawls-Meehan explained. “We want to get back to hosting these amazing summits, located in Detroit, that really focus on driving innovation in our category. Our investment in our Michigan Innovation HQ does just that.” 

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