Restonic Mattress Corporation recently named Julia Rosien vice president of brand and digital marketing.
Since joining Restonic, Rosien has created and developed Restonic’s branding and digital strategy utilizing research-driven content to drive awareness of the company and its identity. By cultivating a robust community across a number of social media channels, Rosien and her team have consistently increased brand recognition and supported Restonic’s retail digital strategies.
Restonic’s research – published in a stand-alone insert in Furniture Today – is featured each year at the Bedding Conference through Q/A retailer panel discussions. Rosien also serves as Restonic’s brand liaison for both the Scott Living and Biltmore brand partners.
“Today’s brands require insight into how consumers move through the digital shopping and buying cycle. Rosien has a keen understanding in developing those channels and working with retailers as they try to reach consumers,” said Ron Passaglia, CEO and President of Restonic. “There is no question our brand is stronger and more visible since Rosien has joined Restonic.”
Driving a consistent message across digital channels, store showrooms, public relations and advertising mediums presents a challenge for mattress brands and retailers alike. Rosien’s efforts have helped Restonic retailers pivot their marketing strategies to leverage new and evolving consumer touchpoints.
Rosien has had an important impact on the overall growth and visibility of the Restonic brand – both digitally and in-store. Her desire to educate, engage and build relationships within the industry has allowed Restonic to help bridge the gap between the digital mindset of today’s consumers and retailers who may need a digital translator.
Rosien is the current chair of the Better Sleep Council and past president of WithIt.
About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.