Restonic recently announced the launch of their “Sleepy Blogger Brand Ambassador Program” to their online audience.
“Our growing online community is passionate about all things sleep,” said Ron Passaglia, President of Restonic. “What’s more, they’re eager to learn how to share tips and discuss ideas on how to sleep better – with each other and with us. Launching this program allows us to continue the conversation beyond the confines of 140 characters.”
Restonic launched a consumer-focused blog in December 2013. According to the company, many of their blog posts receive higher than average sharing on social media (compared to similar corporate blogs). Engaging with influential bloggers allows the company to contribute to more conversations across a wider array of platforms on the web. Since the launch of their blog, the company has seen a 25% increase in website traffic and explosive growth across all of their social media channels.
“Like in most business situations,creating a happy-to-share community online begins with trust,” said Julia Rosien, Restonic’s Brand Engineer. “We want to be part of the conversation, not control it, and the bloggers we work with use uniquely creative ways to engage with their communities – and bring us into those conversations.”
In recent years, blogging has allowed many businesses to intimately connect with past, present and future customers, offering them a more robust and human view of the inner workings of these companies. The most effective blogs are written in the first person and allow readers to easily comment and share ideas. Rosien says the Restonic Sleep Blog serves as a customer service channel, product development incubator and the “ultimate online water cooler.”
For more information, visit www.restonic.com/blog
About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with 29 manufacturing facilities throughout the world.