REM-Fit Opens Flagship Store; Partners with Hookit

REM-Fit, the active lifestyle bedding and sleep technology brand from Protect-A-Bed, announces the opening of its flagship location in St. Louis. The new REM-Fit store occupies 1,000 square feet of The Back Store. Located in the South County Mall, the store will offer all of the existing REM-Fit products, including a selection of bedding, adjustable pillows, Active sleep and activity trackers, Sleep Monitors and mattresses.

“Opening our first REM-Fit location is a major milestone for the brand,” said Protect-A-Bed CEO, James Bell. “We’re looking forward to serving the St. Louis community and hope to help more people reach their fitness goals with our premier sleep and technology products.”

REM-Fit Flagship Store

The REM-Fit store’s hours are Monday – Saturday from 10 a.m. – 9 p.m. and Sunday from 11 a.m. – 6 p.m.

REM-Fit also adds a new partnership in addition to its St. Louis location and comprehensive list of product lines. REM-Fit now works with Hookit, a data, ranking and insights platform for sports that tracks, measures and values its athlete sponsorship ROIs with unprecedented accuracy in digital and social media spaces. Through its proprietary platform and Hookit Valuation Methodology (HVM), Hookit brings athletes, teams, brands, agencies, events, leagues and federations together in mutually beneficial partnerships.

With REM-Fit’s Hookit partnership, more than 360 athletes have requested a sponsorship, and nearly 150 athletes across different sports – from mountain biking to triathlons; tennis to BMX – are sponsored by REM-Fit. As a member of the REM-Fit team, each athlete receives a REM-Fit Active sleep and activity tracker and REM-Fit Active accessories, as well as branded gear, including a duffle bag, a phone power bank, a wall charger with two USB outlets, a gym towel, drawstring bags, head bands, T-shirts and stickers. Each athlete also received coupon codes redeemable at