Pure LatexBLISS Dresses Up Retail Floors

As seen at the recent Las Vegas Market, Pure LatexBLISS™, is dressing-up retail sales floors to a new level with its sexy stand-out, built-to-order point-of-purchase (POP) displays.

Retailers can choose from various attention grabbing images featuring attractive men and women relaxing on their PureLatexBLISS beds, to better target the POP to their retail location.

“Retailers tell us our new displays are at the intersection where Victoria’s Secret meets Apple. We first displayed the POP in High Point, and our customers confirmed our feelings – that these displays are remarkably high end, distinctive and establish the brand in a very clean, modern and graphically dominant way,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling.

POP materials include single and double-sided curved dividers along with wall posters. For both, the images are printed on fabric and stretched across metal framing, evoking a sense of art rather than the usual promotional banners. A hanging pillow display and a combined pillow/topper display allow retailers to promote the increasingly growing accessory market, while a bold footboard allows retailers to use mattress samples to create “bliss theatre” where the consumer relaxes and watches the Pure LatexBLISS story on flat screens at the head of the mattress. Combined, the new offerings benefit any retailer looking to bring a dynamic curb appeal to their floors while enhancing the shopper’s experience.

“Our ultimate goal is to increase the retailer’s average ticket, making their store and our products even more experiential. We strive to be innovators in the sales process and retail experience. We chose to be creative and original in selecting the graphics and materials for our display and I believe it will pay off in a big way at retail,” said Ling.

For more information, visit www.latexbliss.com.

About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 12 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland (OR).