Pleasant Mattress is continuing its investment in its MAXX mattress line with the launch of a dedicated website. The website is complete with everything consumers will need in making the perfect selection when shopping MAXX.
At first glance, visitors will learn of the ingeniously engineered support of the MAXX line through the in-depth video on the homepage. Continuing down the homepage, consumers find detailed descriptions of the sleep surface, sag-free support structure and details in the fabrics and foundation that sets MAXX mattresses apart from the competition.
Those who visit the website will also be able to learn about new packaging created exclusively for MAXX. Highlighted at the bottom of each page is Pleasant Mattress’ animated video detailing the unique packaging created for a seamless delivery. The video explains the benefits of the process and innovative design of the packaging that ensures protection of the product along with a cleaner delivery into the consumer’s home.
The three families of mattress designs - Max. Response, Max. Conform and Max. Support - that make up the MAXX line, are given detailed images and descriptions on the website as well. Consumers can also view images and descriptions of the eight mattresses that constitute the collection.
Other features include a dealer locater, which allows buyers to enter their zip code and select their desired product category to find a retailer near them, as well as a blog for visitors to view the latest news on MAXX and insight into the design processes of the mattresses along with expert sleep tips.
“It’s imperative for any brand to have a digital presence in today and MAXX is no different,” said Rion Morgenstern, President and CEO of Pleasant Mattress. “As we continue to build the MAXX brand, the MaxxMattress.com site will continue to evolve to remain relevant to our target consumer. Most importantly, this site is designed to drive sales through our retail partners.”
About Pleasant Mattress: Pleasant Mattress, formerly Cannon Sleep Products, is an independent, family-owned mattress supplier in the Western United States. The company employs 130 people and has been in business since 1959 when it was founded as the Pleasant Bag Co. The company is a licensee and manufacturer of the Spring Air brand. The company produces traditional mattresses, specialty sleep products and futons in its 150,000-square-foot facility in Fresno, Calif.