Choosing a mattress, like buying a car or a home, is fraught with decisions large and small. The process can feel overwhelming and the results of each decision ultimately contribute to the overall health and well-being of the consumer.
According to PERQ, the mattress retailer's website can be critical in the purchasing process. Shoppers often begin their buying journey online. One way mattress retailers can support their customers before they even enter the store is by optimizing their website with online assessments that make it easier for shoppers to narrow down choices in real time.
Online assessments are AI-driven questions that help guide website shoppers to the best possible mattress for their individual needs. Just as an in-store salesperson asks a customer what their sleep habits and preferences are, online assessments intuitively gather the same kind of data. PERQ Marketing offers automated software that helps consumers navigate the various product choices on retail websites.
The brand claims that consumers who take assessments are more confident about their purchase decision — and more comfortable that when they are in-store, they are purchasing from a salesperson who already knows and understands what they want. This assertion is supported by PERQ’s research, which found that on average, home furnishing retailers who use PERQ’s software solutions see an 11% lead-to-sale conversion with some clients experiencing up to 20%.
PERQ’s software customizes the mattress shopping journey from the moment a consumer visits a retailer's website, which makes a huge difference once they enter the store. Not only does personalization ramp up engagement and conversion, it offers a much better shopping experience. And, according to Scott Hill, executive chairman and Co-founder of PERQ, “Data collected can be used in automated lead nurture campaigns for consumers in all stages of the buying funnel, which has proven to increase conversion.” All in all, it’s a win-win for both consumer and retailer.
About PERQ: PERQ boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior. Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie Award for lead generation software and Product of the Year in the Big Business Awards.