Outward, Inc., an independent Williams-Sonoma company and pioneer in visual technology solutions for the home furnishings industry, will be showcasing its Aperture Platform at High Point Market from April 2 to 6. The company will conduct live demonstrations at its showroom on Main Street, while highlighting the benefits of the platform at its booth at the HFA Retailer Resource Center (RRC).
To convey the importance of visual merchandising in today’s world, Outward will be hosting a seminar on the first day of High Point Market. “Visual Merchandising: How to Make Your Content Relevant to the Consumer” will discuss how to distinguish your content from competitors and how to make it relevant to consumers. It will be held from 12 p.m. to 12:45 p.m. on the first floor of Plaza Suites in seminar room 1 at the RRC.
At Outward’s 3,600-square-foot showroom, which is located at 134 South Main Street near many of the downtown Market buildings, the company will conduct daily demonstrations of the patent-pending Aperture Platform, accompanied by daily happy hours and hors d’oeuvres from 4 p.m. to 7 p.m., which are open to all attendees. There will be free giveaways and a chance for attendees to win a $200 gift card for Williams-Sonoma.
Outward’s second location is at Booth #26 at the RRC.
“We have seen a dramatic increase in the number of companies interested in the Aperture Platform, so having two spaces enables us to provide a better experience for prospects at a location more convenient for them,” said Gaurav Sethi, co-founder of Outward, Inc.
Outward, Inc. is a visual transformation and technology company. Since 2012, the company has been reinventing the way product photography is created, presented and consumed. Inspired by its deep experience working with home furnishings lifestyle retailers and manufacturers, Outward has developed a fully automated photography solution, the Aperture Platform, which makes it easy to produce and publish high-impact product photography for a variety of visual merchandising uses. After completing an initial training session, manufacturers and retailers of all sizes and skill levels can produce a large volume of product images at the push of a button and publish them in any format — from e-commerce to traditional media. Outward is an independent Williams-Sonoma company.