Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Marketing

OMI To Launch Organic Education Campaign

Organic mattress manufacturer OMI, an industry advocate for healthy sleep, will make a significant investment in a branded public education program designed to increase consumer awareness of certified-organic sleep products. The program is set to launch in the first quarter of 2020.

The announcement of the new program came on the heels of the company informing its retail partners that it would re-deploy resources from its Las Vegas Market showroom to other sales and marketing programs, to increase awareness of the OMI brand and organic sleep. OMI had been a permanent exhibitor at its World Market Center showroom for nearly a decade.

“We are grateful to World Market Center for their support over the years and the excellent location we have enjoyed for a decade. The marketplace is dramatically shifting, and our priorities needed to be re-aligned accordingly, to drive demand to our partner’s stores” said Jeff Bader, chief executive officer of OMI.

The change also brings more opportunities for the company’s long-standing showroom at its Northern California headquarters where retail partners and customers can experience OMI’s complete product range and tour the OMI Eco-Factory.

Visit omimattress.com

About OMI: OMI produces luxury certified organic mattresses and bedding, proudly handcrafted in America from the highest quality sustainable raw materials available. As the leading organic mattress brand for more than 15 years, OMI promotes healthy sleep to complement a healthy lifestyle, with pure, natural products designed for exceptional comfort and durability.

An early pioneer in organic sleep, OMI became the first mattress manufacturer in America to offer a fully certified organic latex mattress in 2013. OMI was the first to certify an innerspring mattress years earlier, in 2008.

OMI’s brand of luxury, certified organic sleep products are available at premier retail establishments across the U.S., through accredited design-trade professionals, and online.

November 21, 2019/Marketing
Tags: OMI
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2018/02/OMI-METTA-Bed.jpg 640 640 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2019-11-21 16:05:402019-11-21 16:05:40OMI To Launch Organic Education Campaign
You might also like
Naturepedic OMI Doubles Space At Las Vegas Market
OMI REST Mattress OMI Debuts New Velocity Priced REST Line
Naturepedic Product Focus: Eco-Friendly Bedding

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

STORIS 10.2 Delivers New Features For Retailers To Tackle TransfersBEDGEAR Introduces Performance Crib Mattresses
Scroll to top