For Nationwide Marketing Group (NMG), spring is ushering in a whole new digital content strategy, developed to better deliver news and information to the organization’s members as well as the independent retail category as a whole.
“Nationwide Marketing Group has a long history of producing valuable content for our members and the broader independent retail channel,” said Amy Croom, director of PR and communications for NMG. “However, that content is only as strong as the impact it has on our members’ businesses. So, we worked closely with our members over the last several months to understand exactly what they want to hear from us and our vendor partners—and how they want to hear it. And many of the changes that we’ve made are a direct result of the feedback we received.”
Building On NMG's Independent Thinking Brand
The updated strategy leans heavily into the established brand identity of Independent Thinking—NMG’s member-focused magazine. Among the changes, the company unveiled a refreshed Media Center and a brand-new weekly newsletter, both available for free and open to the public.
Housing content that includes press releases, blog posts, podcasts, the monthly Independent Retail Confidence Index report, videos and more, the Independent Thinking website serves as a one-stop shop for all of NMG’s media content. A weekly newsletter of the same name highlights the top content published and shared by the group each week in a simple-to-read format.
“Our members have told us that they want to hear from all aspects of the independent retail channel, and in a variety of formats, and that’s exactly what we plan to deliver to them with this new Independent Thinking website and newsletter,” said Rob Stott, corporate communications manager for NMG. “The clean design and simple functionality of the website and newsletter were intended to keep the focus on the content—similar to the experience you’d expect when flipping through Independent Thinking magazine or visiting a trade media website. We also wanted to ensure that the experience is familiar to anyone outside our industry who has an interest in learning more about the independent retail channel.”
The Independent Thinking website is now live and available to the public.