Nectar Sleep, a fast-growing e-commerce mattress company, is making its biggest retail splash yet at the peak of holiday shopping season by announcing its first-ever physical storefront at Tyson's Corner Center in Tysons, VA.
Choosing an innovative approach over a traditional storefront, Nectar is one of six select digitally native brands debuting in the shopping-mecca's one-of-a-kind new flexible retail concept, BrandBox. The brainchild of Macerich – one of the nation's leading owners, operators and developers of major retail properties in top markets – BrandBox and Nectar have worked together to develop the best possible physical retail space as a complement to their existing e-commerce presence.
The visually-compelling 1,500 sq. ft. space gives visitors a snapshot of everyday life with Nectar's unique 356-Night Trial Period through four bedroom vignettes: winter, spring, summer and fall. Showcasing not only Nectar's ability to provide comfort and support during all of life's key moments over a year and beyond, the concept inherently conveys the exceeding quality of the mattress, which also comes with a Forever Warranty.
Providing 360-degree retail support, experts at BrandBox worked closely with Nectar to provide high-touch support on brand-specific design and buildout, staffing and technology. Nectar will have access to proprietary retail analytics to measure in-store sales and customer engagement just as they would in the digital world by analyzing data such as anonymized foot traffic, conversion, customer flows, and sales.
"We're constantly on the pulse of how we can improve on meeting the needs of our ever-growing customer base," said Ran Reske, Nectar Sleep Co-Founder. "After just over a year of exponential success with Nectar Sleep as an e-commerce only brand, we're dipping our toes into offline retail as an essential component to future growth and success. We felt strong synergy with Macerich as they developed BrandBox – they fully recognize that digitally native brands are a key part of the future retail landscape, and have provided a more flexible approach to traditional real estate," he concluded.
Launching just in time for the nation's busiest shopping day of the year, visitors will receive early Black Friday deals, getting $125 off with two free pillows when they purchase a mattress at Nectar Sleep's Tyson's Corner Center retail concept.
Other well-known brands joining Nectar in BrandBox's inaugural class at Tyson's Corner include Winky Lux, Naadam, Interior Define, UrbanStems and DKNY, a label typically seen in department stores who will be showcasing a collection exclusive to BrandBox.
About Nectar Sleep: Rated #1 by reviewers and called "perhaps the best mattress money can buy," Nectar – "The Most Comfortable Mattress"- is a better bed at the best price. Nectar was developed for every type of sleeper and arrives backed by the brand's Full Comfort Guarantee and Forever Warranty. Every mattress comes with a 365-Night Trial period, so users can fully experience the Nectar difference. Nectars super-premium materials and construction hold exclusive CertiPUR-US® certification. Over a hundred thousand sleepers and more than 20 mattress review sites think Nectar is truly "The Most Comfortable Mattress."