George Psipsikas, a pioneer in the development of Nanobionic technology, will headline DHP Furniture’s High Point Market launch event for the Signature Sleep Reset mattress line, an innovative collection that delivers restorative sleep to those with active lifestyles. Psipsikas, CEO and co-founder of Nanobionic Group, will discuss the development of the patented Nanobionic technology and explain the health benefits when used as a mattress component.
The health-focused event, which also includes three short video presentations, begins at 9:30 a.m. Sunday, Oct. 14 in the DHP showroom on the 9th floor of the C&D Building. Healthy snacks, juices and smoothies will be available to the retailers, media, and bloggers in attendance.
“We’re putting the focus squarely on the importance of sleep at this event because that’s what our new Signature Sleep Reset Collection is all about,” said Nick Fiore, Vice President of Sales, Product and Marketing at DHP Furniture. “The cutting-edge Nanobionic technology in the mattress layers helps soothe tired muscles, stimulate blood flow and improve recovery time.”
Nanobionic, which transforms body heat into invisible waves of energy called Far Infrared Rays that flow back into the body, has been widely used in performance apparel in recent years, but the DHP Furniture launch marks the first time the technology has been used in the leading Signature Sleep mattress collection.
The launch event will take place inside the revamped Signature Sleep display area within DHP’s High Point showroom. Renovations include new signage, mattress cut-away displays, digital screens and a variety of new educational materials explaining the benefits of Nanobionic. The event will be live-streamed on social media sites, using the hashtag #SignatureSleepReset.
About Dorel Industries: Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in 25 countries worldwide.
About Dorel Home Products: DHP (Dorel Home Products), a division of Montreal-based Dorel Industries, is a leading manufacturer and importer of a wide variety of home furnishings, specializing in space-saving ready-to-assemble products for home and office use. The company is the largest futon and crib mattress manufacturer in North America, and is a major manufacturer of futons, bunk beds, daybeds, mattresses, bedroom, dining room and living room furniture.