With consumers increasingly showing a preference for spending more time researching sleep product purchases online, MLILY USA recently launched its new website. Serving as a more comprehensive platform, the new site offers an improved store locator, sleep tip section and customer review area.
“With consumers changing their shopping habits and looking for more meaningful connection and community, our hope in revamping our web presence is to better communicate and reach our audience,” said Stephen Chen, president of MLILY USA. “For years, we’ve heard feedback from our retail partners and users alike who have wanted to better understand our products and brand, and our hope in this site, is to provide more information to our friends.”
The new site includes an enriched store locator for MLILY retailers that shows nearby stores. Consumers that do not have a retailer near them will be able to purchase directly from the company—although they will pay manufacturer’s suggested retail price so as not to directly compete with retail partners in compliance with the brand’s pricing model. Retailers will continue to offer promotions and other incentives to attract consumers that the company will not deploy on its website.
Designed with MLILY’s signature blue color palette, the website offers visitors the ability to explore the company’s complete mattress lineup, as well as delve into sleep tips with the MLILY’s sleep expert Dr. Robin Thorpe. A former strength and conditioning specialist with Manchester United, whose players slept on MLILY mattresses, Thorpe now is director of performance and innovation with Altis, an athletic training hub consisting of therapists, coaches and trainers of Olympians and high-performing athletes. A blog will feature analysis of MLILY’s products as well as tips for more regenerative sleep.
In addition to being optimized for mobile devices, the website includes a “consumer review” section, which will allow customers to connect with and learn from each other’s experiences.