Malouf is rolling out fresh pillow packaging with clear messaging designed to connect with customers. The new style has a high-end feel and captures customer attention with a focus on each pillow’s unique feature or selling point.
Olivia Godfrey, lead graphic designer for Malouf, said, “This new packaging design supports our move to streamline the Malouf brand, which strengthens consumer recognition and tells a more cohesive story. With this change, we wanted to take the opportunity to improve the package content while not losing the overall sleek Malouf™ look.”
Godfrey continued, “We created an easily scannable system that visually showcases each pillow's key benefits, making the package a better silent salesman. The new bold product names use title case for improved legibility. An updated back panel introduces more content hierarchy, making it easy for customers to identify what makes that pillow unique. Customers can also now find content about Malouf's B Corp status and charitable giving, which a purchase helps support.”
Malouf has consistently won design awards and gained recognition for their packaging. Director of Sales Eric Holmstead said, “We’ve always led the industry in packaging presentation—it’s something Sam and Kacie Malouf focused on since the beginning. These improvements to our pillow packaging continue to enhance the merchandising on our partner's shelves.”
Retail partners can expect updated packaging to roll out this fall and to see it in new orders over the coming months.
About Malouf Home
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.