Malouf Unveils New POP Materials

Introducing new POP materials for its retail partners, the Malouf team designed display labels for furniture to help customers find at-a-glance pricing and product details as they shop.

Malouf Director of Sales Eric Holmstead said, “We're always working with retail partners to maximize their sales through POP materials, so we’re excited to provide this new item. It’s really a simple addition, but it can make a huge difference to customers. We designed it so our partners, some who are new to furniture, can increase their success in that category.”

The hanging display tags are available for bedroom furniture for Malouf and Weekender. Some features of the tags include clear pricing, size options, warranty information, selling points, and available colors. Each tag is professionally printed and designed to easily attach and hang from a furniture piece.

“We created these so customers can visualize the furniture piece in their home, even if a retailer can’t carry all available fabrics on their floor,” said Adam Stevenson, visual merchandising manager. “The goal is to facilitate in-store visualization and cross merchandising.”

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About Malouf Home

Malouf Home™ leads the furniture and bedding industry with a wide selection ofinnovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.