Malouf released its annual holiday greeting in both a card and video. The theme this year was an updated version of the holiday song, “It’s the Most Wonderful Time of the Year” by singer Andy Williams. The three-minute music video is now available on the Malouf YouTube Channel and the company’s social media platforms.
Scott Hyldahl, the lead video director at Malouf said, “It was definitely a challenge to create a video that was most importantly safe, but also fun and festive. The final video sums up this year: challenging, surprising, and hopeful. It literally ends on a high note.”
In a year that has been marked by ups and downs, Malouf wanted to both celebrate the year coming to an end and to thank all their retail partners for their continued support. The song opens,
It’s the most wonderful time of the year
With the kids all home schooling
And everyone telling you, “Please don’t come near!”
It’s still the most wonderful time of the year
Malouf CEO Sam Malouf said, “The need for holiday joy is even greater this year. We were originally going to skip this annual tradition, but the staff rallied and pitched an idea that we could execute safely.” He continued, “They truly just wanted to take a moment to spread some joy to our retail partners during this crazy year, and I’m so glad we did.”
Annually, Malouf creates a holiday campaign to share with its retail partners. Each one includes a short video and matching holiday card and is a collaborative effort between the company’s award-winning video and graphic design teams.
Last year's holiday campaign included a Home Alone parody starring a salesperson left in the office and the one before that,“Kids in the Workplace,” featured notable Malouf employees played by their own children. The videos for these campaigns can also be viewed on the company’s YouTube channel.
About Malouf:A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.