The award-winning video team at Malouf Home recently produced a brand video for Salt Flat furniture that offers a lifestyle perspective on the product line across the bedroom, dining room and living room categories. Malouf retail partners can download the video from the Wholesale Resource Center and then use the promotional piece in their marketing efforts.
“With the brand video, we wanted to tell a story that would resonate with our customers, as well as celebrate the superior quality and timelessness of the furniture,” said Eric Holmstead, director of North American sales. “The idea was to show how a family can build an entire lifetime of memories around these furniture pieces—and then pass them down to the next generation.” He added, “Along with the new video, we’re excited to announce that select Salt Flat™ pieces are now in stock and available for West coast distribution. Now, retailers can add these items to their product assortment with reduced shipping times.”
More about the products:
Chester Dining Collection
The Chester Dining Collection features a farmhouse dining set with a two-tone design and decorative wood beams. The set includes a dining table, bench, and chairs, plus a leaf extension that can be added to either table-end to accommodate larger dining rooms and extra guests.
Tenon Bedroom Collection
The Tenon Bedroom Collection is characterized by its rustic style, tall, paneled headboard, traditional lines and deep espresso finish. The collection includes the headboard, footboard, side rails and wooden slats in Queen and King sizes. Customers can complete the look with a matching dresser and nightstand.
This mid-century inspired desk has a natural live-edge wood top. The tabletop is constructed from solid mango wood and the hairpin iron legs are powder coated to prevent rust and chipping. Offering a multifunctional design, the desk in the collection can also be used as a small dining table.
Anthony Moore, owner of NashCo Furniture, shared, “Salt Flat furniture has been the perfect addition to our lineup. High quality, high comfort, high styles, and the high margins we are able to get out of these products have been a perfect combination. We look forward to continued success with Salt Flat in our store!”
Additional Salt Flat pieces will be available for domestic shipping at the end of May.
About Malouf Home
A leader in the furniture and bedding industry, Malouf Home™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 56 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.