Utah-based company Malouf recently launched its “Anchor Yourself in the Good” campaign. Created in-house by the company’s marketing team, this campaign is designed to educate businesses and end consumers on the wellness story behind the Anchor Weighted Blanket—one of Malouf’s newest and top-trending products.
As part of this campaign, Malouf’s video team produced a promotional video that creates a unique experience for viewers. Malouf retail partners can use this video in their advertising efforts and can choose from a 30-second version for social media and television or a 90-second version to share on their website and other marketing channels.
When developing a concept for the video, Malouf video director, Scott Hyldahl, said the main goal was for people to make a personal connection with this new product. "For anyone who’s used a weighted blanket, it’s a very sensory experience,” Hyldahl said. “So rather than focusing our message on what the blanket is, we felt it was more important to show how it might make customers feel peaceful, comfortable, secure and rested."
Malouf debuted the Anchor Weighted Blanket at summer Las Vegas Market, catching the attention of many market attendees including the company’s top retail accounts. “It was amazing to see our partners try the weighted blanket and watch their faces light up,” said Eric Holmstead, the national sales manager for Malouf. “Whenever we offer a health and wellness product that improves people’s sleep, it’s a huge win for our partners and their customers.”
In addition to the Anchor Weighted Blanket, Malouf recently unveiled its comprehensive furniture line along with its advanced CarbonCool LT Pillow.
About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.