Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Marketing

Malouf Increases In-House 3D Capabilities With Three New Hires

Malouf continues to invest in and diversify the capabilities of its marketing team by hiring three new 3D specialists. The team focuses on creating photo-realistic renderings of products, while constantly developing new skills, like 3D animation.

Current employee Riley Brown is the team’s lead 3D artist. New hire Jack Staley will act as 3D modeling specialist, which means building a product in 3D. Additional new hires Thiago De Sul and Jonatan Mercado are surfacing and lighting specialists, who work with an in-house set stylist to create the final scene by building rooms and props and adding different fabrics, textures, and lighting.

Riley Brown, lead 3D artist, said, “3D rendering is the perfect way to create high-quality assets and keep costs down. It’s an incredibly flexible way to showcase products, and we can quickly swap out environments to show product in many different styles and scenarios.”

Brown continued, “It’s been especially valuable during the pandemic. We’re able to visualize product much earlier, since the turnaround time for physical samples has been so altered in 2020.”

By focusing on 3D assets rather than relying solely on photography, the highly skilled Malouf team can create flexible, reusable, and cost-effective images that are often indistinguishable from photos. 3D renderings and animations have already proven advantageous to retail partners, with several used in new product videos and in a recent nationwide television campaign with a major retail partner in Canada.

Scott Carr, Malouf marketing director, noted, “We were able to spearhead a national campaign with Sleep Country to show off their custom program of protectors and pillows. We always like to push the envelope for what it means to be ‘good’ at marketing, and 3D rendering is a tool that truly serves all the needs of our retail partners.”

Visit maloufsleep.com

About Malouf: A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.

October 28, 2020/Marketing
Tags: Malouf
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2020/10/shot-16.png 703 1250 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2020-10-28 20:27:132020-10-30 10:25:10Malouf Increases In-House 3D Capabilities With Three New Hires
You might also like
Malouf Returns to High Point with New Sleep Accessories
Trends From Las Vegas Market: Summer 2018
Malouf Releases New E-Commerce Website Guide For Retail Partners

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

Snooze News Weekly | October 16 – 22, 2020Southerland Adds New VP Of Sales
Scroll to top