Magniflex Unveils Updated Shop-in-Shop Program

Magniflex developed the new graphic Shop-in-Shop program to appeal to specialty sleep shops and larger furniture stores alike. The new program promotes their company’s quality and eco-friendly design. This Shop-in-Shop is offered in three different sizes which all include a stylish, customizable collection of Magniflex mattresses, pillows, accessories, display racks, wall art, carpets and other POP materials.

“After receiving extremely positive response from retailers, we are broadening our Magniflex Shop in Shop program so it is conducive to both specialty mattress and larger furniture stores,” said Magniflex Global Sales Director Marco Magni.

The sleek displays are constructed of up to 40-percent lighter materials, which are easier to install. Pillow stands are also lighter and include brochure holders. The modular design enables retailers to customize the look at any time, whether the goal is a complete gallery or a range of polished, single bed displays throughout the showroom. All materials now ship in a more compact manner, which lowers its overall carbon footprint.

The set up is available at no cost when a standard order is placed. As part of the program, Magniflex provides RSA training with an emphasis on product benefits and features to help retailers increase sales.

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About Magniflex: Magniflex was founded over 50 years in a suburb of Florence, Italy, and today 35 million people in 76 countries sleep on Magniflex mattresses. Known as the world leader in quality, comfort and innovation, Magniflex has a central manufacturing facility producing up to 10,000 mattresses a day, 80-percent of which are exported to countries such as Japan, Spain, Germany, Russia and the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the U.S. and Canada.