Kingsdown Names New VP Of Marketing And Branding

Kingsdown has turned to a fashion industry executive to synthesize its marketing and branding for its United States, Canada and Zedbed business units. Kevin Spencer has been appointed vice president of marketing and branding and will be responsible for developing and implementing strategies to increase brand engagement.

Spencer brings to the group his keen strategic approach to developing compelling marketing messages and visuals designed to create demand and elevate the consumer brand experience. Spencer will work with the current marketing team and be located at the U.S. corporate office in Mebane, North Carolina.

“Kevin brings valuable experience from an extensive marketing career focused on textile and apparel marketing, from the fiber level to finished consumer goods,” said Frank Hood, chief executive officer of Kingsdown. “His agency and corporate marketing leadership in the development of creative brand building initiatives is an important asset as we continue to grow in the global market.”

Prior to joining Kingsdown, Spencer served as creative director for the global apparel brand, VF Jeanswear. In his more previous roles, he worked for various marketing and textile companies, specializing in brand development, creative-driven initiatives and elevated consumer experiences.

“Working with an authentic, legacy brand such as Kingsdown is an exciting opportunity, and I’m looking forward to collaborating with this outstanding international team and engaging with customers to create demand in new ways for these premium product groups” Spencer said.

A graduate of Lewis & Clark College in Portland, Oregon, Spencer received his bachelor’s degree in natural sciences with a minor in graphic design. He lives in Summerfield, North Carolina, with his wife and children.

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About Kingsdown: Kingsdown, Inc., founded in 1904 in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art materials and equipment. Research and development, training, manufacturing and distribution facilities are headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Canadian manufacturing and distribution are based in Ontario, Quebec, Alberta, and British Columbia. Additional manufacturing facilities are located in Waco, Texas; Winchester, Virginia; Lakeland, Florida; Stockton, California; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. In 2018, The Kingsdown Group was formed through the acquisition of Zedbed International, a leading foam mattress manufacturer, and the merger of Owen & Company with Kingsdown, Inc. to form one of the largest and fastest growing Sleep Technology groups in North America.