Kingsdown Introduces Electronic Sales Training Program

Kingsdown D U D E LogoDemonstrating its commitment to the sales training process, Kingsdown, Inc. has introduced a new high-tech, customizable electronic sales training program for its retail partners known as “Delivering U Digital Education” or DUDE.

Under the program, Kingsdown will continually produce short video-based “info-tainment” lessons on products and sleep research designed to achieve learning objectives that are easy for retail sales associates (RSAs) to adopt and utilize. Sales teams can watch these videos together or individually. Each video will be followed up by a brief three-question test to help track what RSAs have absorbed in the session. Also serving as an information database and library, DUDE will store these videos to be accessed at any time, along with research documents and sleep studies, Kingsdown media placements, and sell-sheets that can be printed on-the-spot for consumers.

The online learning system can be used via any internet capable device or simply by installing a virtual diagnostic-stand in retail showrooms, which also serves as a portal for live, interactive meetings with Kingsdown representatives.

“This is one-stop-shopping when it comes to learning about Kingsdown products and our recommended and proven sales approach. Everything a retailer, its RSAs and customers need can be accessed in one convenient spot on the sales floor. Better yet, we’ll customize each diagnostic-stand per retailer, so they only view information relevant to their store. We’re also prepared to create one-of-a-kind sales training-videos with a retailer’s in-house educator for a truly personalized experience,” said Kingsdown Vice President of Sales Training and Education Craig Wilson.

Retailers already participating in interactive online meetings, such as “Sleep to Live Institute, Live,” where Craig Wilson and Dr. Robert Oexman, director of The Sleep to Live Institute, address hot-topics and questions with RSAs in multiple store locations, will also appreciate DUDE. A webcam installed in diagnostic-stands will ensure webinars don’t require any advance set-up. Finally, each session will be taped and made available through DUDE for new employees to access at a later date.

“Retail sales associates are vital to Kingsdown’s success and we wanted to create a better way to train them. We think that RSAs will appreciate the humor built-in to both our videos and quick quizzes. Even the name DUDE communicates a laid-back, fun attitude. We believe well-produced videos - combining news and entertainment- are a great format for learning,” said Kingsdown President and CEO Frank Hood.

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About Kingsdown: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan. Additional manufacturing and distribution centers are located worldwide.