Kingsdown, Inc. is showcasing its new brand positioning with a newly renovated showroom at the upcoming Winter Las Vegas Market. Designed to promote better traffic flow and display its full spectrum of products, the new showroom will also feature several visual and unique focal points, such as a chandelier made from innersprings and a circuit board created from mattress materials. The updated décor helps demonstrate the company’s new tag line, “Sleep, Made Smarter.”
“This is the first time that the industry will be introduced to our new branding campaign,” explained Kingsdown President and CEO Frank Hood. “In order to make a bold statement, we knew we needed to create an innovative way to showcase our mattresses, educate our customers and convey our brand’s new positioning. The showroom’s new layout and décor represents the direction that the company and brand are going.”
Pillars communicating the brand’s new messaging—Quality, Technology, and Artistry— will be displayed from the front windows to the back wall. The redesigned floor plan utilizes a unique ring installation to create privacy and a circular layout with devoted areas for each product line. A video monitor in the front window promotes the benefits of the company’s most intelligent mattress, Sleep Smart.
Visitors to the redesigned Kingsdown showroom will experience the company’s wide portfolio of products including its new luxury line, Diamond Royale, and three new foam collections, Elliptica, Miro, and Sleep Haven. Kingsdown will also debut updated models in its Traditions and Sleep to Live lines.