King Koil Redesigns Website

As part of its corporate rebranding around the tagline “We Bring Sleep Home,” mattress manufacturer King Koil has completed the redesign of its website to reinforce the relationship between rest, renewal and luxury.

The revamped website,, provides an upscale presentation for the brand’s collections and coordinates with the company’s strategic move to elevate its designs, and the company’s more contemporary style. The new site embodies King Koil’s  new, upscale look and feel, which highlights the brand’s commitment to deepening the relationship between home, rest and rejuvenation through high quality products.

The website features new lifestyle imagery that showcases the King Koil product line in upscale interiors and updated graphics that coordinate with the company’s new tone.

King Koil’s rebranding established a more luxurious and modern feel for the company. A cleaner, more contemporary logo showcases the company’s new direction and a sophisticated color palette of blue, gray and gold highlight the attention to detail in the company’s manufacturing process.

“King Koil aims to deepen the honest connection between home and rest,” David Long, King Koil’s executive vice president of innovation and marketing. “The brand is more than a mattress – we are an essential element of daily well-being and in a way – a home all on its own. It’s our mission to provide consumers and retailers with the most enjoyable sleep experience on the market, and our new rebranding project highlights this.”

The website overhaul also includes descriptions of all the available collections and a designated place for retailers to inquire about the newest products.


About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.