King Koil has developed a point-of-purchase system to support the retail rollout of its Smartlife Mattress by King Koil, which is designed adjust to body shape, weight, sleep position and preferences. The new in-store presentation includes a high-definition screen mounted above the bed to help consumers understand the technology built into the mattress during rest tests. The new technology will be showcased at the Winter Las Vegas Market.
The video that loops on the screen explains the Smartlife technology in a user-friendly manner with details on how the mattress helps deliver supportive sleep. Using a scientific algorithm that powers smart cells to adjust the beds automatically to fit a consumer’s unique body shape, weight and preferences, the Smartlife Mattress also allows consumers to program and monitor the sleep system through an app with smart devices.
“Our Smartlife Mattress by King Koil, is the ultimate smart mattress,” said David Binke, chief executive officer of King Koil. “It’s real-time sleep monitoring and data analysis are designed to provide feedback on sleep quality and help find solutions to improve the overall sleep experience. Smartlife is a technical product, and we want to be sure consumers grasp the concept of all aspects of the system. The new display adds one more tool to the RSAs’ toolbox for selling better sleep.”
Smartlife incorporates 80 individual smart cells and eight independently controlled zones from head to toe, and multiple settings of firmness allow users to adjust to accommodate personal sleeping needs.
About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in Avondale, Arizona, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.