To better serve the needs of its consumer and retail customers, Fashion Bed Group (FBG) is expanding its digital presence. In addition to upgrading its website, the company recently launched a series of new social channels designed to make brand and product information available to customers wherever and whenever they need it.
“Over the past few years we have been focused on building the Fashion Bed Group brand and portfolio,” said Rob Newcombe, senior vice president of marketing for Fashion Bed Group. “With a strong reputation and foothold at retail, we felt the time was right to switch our focus to elevating our brand in the consumer arena and the growing digital marketplace.”
Launched in late July, the redesigned website features enhanced content and a refreshed format that is designed to be more consumer facing, providing a better overall user experience. The new site employs responsive design, which automatically optimizes the viewing experience for any size screen a visitor may be using. It also enables users to more easily navigate to the content they wish to view and features 360° photography.
Visitors can view the entire FBG portfolio and within each category, can filter by product type, style, size, material, color and solution, clicking on product images to find individual product details.
“The new format and features are designed to cater to the way today’s consumers research and shop for furniture products. Our goal is to get them to the information they want as quickly and easily as possible,” explained Newcombe. “The enhancements appear to be working. Since we launched the new site, traffic has increased dramatically along with session times, meaning people are spending more time with us during their visits.”
The new site also features background on Fashion Bed Group, along with contact information for the company’s Customer Care department. A Dealer Locator tool is in the works and slated to be added to the site in the coming months.
Online audiences can learn more about the brand and its products through a series of new FBG social channels. In conjunction with the new website, the company launched dedicated brand pages on Facebook, Pinterest, Instagram and Twitter, and is actively populating these channels with fresh content every week.
“We are excited to unleash the potential of these new channels to help us elevate awareness of our brand and cultivate an online community of brand ambassadors,” said Newcombe. “Already we are seeing a tremendous response. In just one month, our Facebook page has attracted more than 1,000 fans.”