As part of its major brand relaunch, Englander has unveiled a redesigned website, giving retail partners a powerful tool to engage consumers. Beyond its refreshing, clean aesthetics and bold, clear messaging, the new Englander website offers easy navigation and useful content for both retail sales associates and end-consumers.
The new website was designed so that RSAs and consumers alike can easily learn about the new Englander Dreamer collection, in addition to the company’s rich 125-year history. The product is clearly presented on the site, starting with the mattress type—latex hybrids or 100% latex—with further selections providing more detail about comfort options and components. Using large, singular images and easy-to-read text, Englander illustrates that it uses quality materials proven over time with modern components for enhanced comfort and durability to make best-in-class beds.
“Englander.com is a 24/7 channel for us to reach and help our global partners and consumers,” said Mark Kinsley, president and CEO. “Key requirements in the redesign were that it be consistent with our message that comfort isn’t complicated and clearly demonstrate transparency in what makes Englander the best quality mattress, inside and out,”
The new website design and content deliver on Englander’s brand pillar of simplicity. In addition to this consumer-friendly website, retailers will be provided marketing kits with new creative assets as well. These kits include eye-catching P.O.P., product and lifestyle images, templates for in-store displays and promotions, digital assets, videos and social media content.