Englander Expands Supreme Lineup; Enhances Marketing Assets
Focused on success at retail, Englander is expanding the Supreme collection with three latex hybrids at the Las Vegas Market and enhancing its suite of marketing assets to strengthen the selling story for retailers.
The Supreme Collection Overview
The Supreme collection, previewed last summer in Las Vegas is expanding with the addition of three new latex hybrids to round out the full 19-model line. Supreme marks Englander’s largest national launch to date. Each of the new models features a cooling cover, natural copper-infused latex, fabric-wrapped coil support system, edge-to-edge coil perimeter system and elegant styling.
The three new models provide a simple selling story that’s easy for retailers and consumers to understand, with retail price range of $1,899-$2,999. The step-ups offer from one to three inches of 100% natural Talalay copper latex for elevated pressure relief and contouring comfort infused with the healing and anti-inflammatory properties of copper; cool touch to phase change covers for heat absorption and cooler sleep that lasts longer; and higher coil count for greater support and durability.
Updates To Englander Asset Manager
Along with the popular latex hybrid models, Englander will unveil key enhancements to its already powerful Englander Asset Manager, a retail partner portal teeming with ready-to-use and customizable marketing materials from lifestyle images and social media to product sheets and signage.
New to additions to the suite include:
- Informative video for every Englander product
- QR codes on product cards for retailers and consumers
- “Real world” information on product cards that give meaning and context to the features and benefits of the product
“If you haven’t seen Englander’s robust bank of marketing assets, you’re in for a surprise. We know there’s more to success at retail than offering great products like those in the Supreme Collection. That’s why we’ve developed an easy-to-access website that’s packed with videos, 3D imagery, QR codes, product information and more to help retailers increase sales by keeping it simple and easy to understand,” said Mark Kinsley, President/CEO.
Visit englander.com
About Englander Sleep Products
Englander is a top 15 U.S.A. bedding producer. Our bench-made mattresses have delivered millions of nights of happy sleep to people around the world. Our team of expert craftspeople use proven components to make the best mattresses in the world. Founded in 1894, Englander combines old world knowledge with state-of-the-art design to offer a range of sleep systems that deliver Better Sleep by Design®.
