Eclipse International recently named Kelle Giordano director of marketing and graphic design. With more than 30 years of executive-level sales, marketing and merchandising experience, Giordano is charged with leading the company’s marketing efforts, brand positioning and strategic framework for all websites, social media platforms, advertising, point of purchase and marketing collateral across its comprehensive portfolio of brands.
She reports to David Tenuta, vice president of brands of Eclipse International.
Throughout her career, Giordano has developed a variety of first-class marketing strategies to help leading brands drive sales and maximize revenue potential. Most recently, she was vice president of merchandising at SHEEX, Inc., a performance fabric bedding and sleepwear company, where she spent two years managing the product development team, product and pricing strategies and driving product design and innovation across all product categories.
Prior to her merchandising position, she served two years at SHEEX, Inc. as vice president of sales. In that role, she led the sales, customer service and marketing departments, developed industry-leading brand positioning and messaging strategies and developed a performance driven sales-focused culture to increase revenue and profits across all product categories.
Earlier in her career, Giordano served as vice president of sales for Denim Habit, a high-end denim boutique with retail locations in New York, Pennsylvania, and New Jersey. Over the course of her 28-year tenure with the company, she managed the financial operations and profitability of the retail division. On the marketing side, she was responsible for developing integrated marketing strategies including digital, social and in-store campaigns to increase brand awareness and drive consumers to retail locations.
“Kelle has a great passion for developing strong brand messages that are creative and innovative, elevating them to new levels that truly drive growth,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “Her broad background, not only in marketing, but in business management, sales and merchandising makes her the perfect leader for our marketing team as we continue to develop and expand our portfolio of brands.”
She assumes the responsibilities previously managed by Scott Baron, who passed away earlier this year.
Giordano attended Rowan University in Glassboro, New Jersey, and she lives in Medford, New Jersey, with her husband and children.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under six brands – Eclipse, Eastman House, Ernest Hemingway, Pure Talalay Bliss, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 77 licensees worldwide.