E.S. Kluft Launches At Iconic London Retailer Harrods

Luxury bedding manufacturer E.S. Kluft & Company has partnered with Harrods to deliver its high-end brand of mattresses to consumers shopping the iconic, upscale London retailer. The Harrods’ presentation currently showcases five Kluft mattress models.

“Harrods is one of the world’s most prestigious retailers and its commitment to customer service and delivering the ‘best of the best’ syncs perfectly with our mission to design, create and provide sophisticated mattresses crafted with the finest materials,” said David Binke, CEO of E.S. Kluft & Company. “Harrods joins our portfolio of major department stores like Bloomingdale’s in the United States and Hudson Bay Co. in Canada who see the E.S. Kluft brand as representing the best of American luxury on their floors. We are very proud to carry that flag and play an important part of their retail mix.”

According to Binke, the company curated a special selection of product for Harrods designed to enhance its luxury floor that includes some of the world’s most respected names in sleep products.

Founded in 1834, Harrods is one of the most recognized retail names in the world. The store boasts more than a million square feet and features eight floors of shopping where the company sells everything from cigars to spa services to mattresses. Harrods features 330 departments and 32 restaurants, and up to 300,000 customers visit the store on peak shopping days.

For more information, please visit kluftmattress.com.

About E.S. Kluft & Company: E.S. Kluft & Company, which acquired the Aireloom brand in 2004, produces a broad range of luxury mattresses from California and Pennsylvania facilities to more than 500 doors in the United States and internationally. 

About The Flex Group: Founded in 1912, in Madrid, Spain by the Beteré family, The Flex Group is a Top 10 global sleep products producer. It holds market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States. The holding company is comprised of seven manufacturing companies with a total of nine production centers, and three retail chains with 115 showrooms in seven countries.  The brands range from its luxury portfolio of Vi-Spring, Kluft, Aireloom, ASTB, and mid-market offerings such as: Flex, Dorwin and Epeda.