Dormeo Octaspring Boosts Digital Marketing Efforts

Dormeo Octaspring® has selected Internet Marketing Inc. (IMI) to help it boost digital marketing efforts in the United States, including website design and online advertising. The move is designed to spike traffic to Dormeo Octaspring’s website and its social media platforms. In addition to Dormeo Octaspring’s DRTV platform, the digital program will serve as added support in growing its brand recognition in order to increase foot traffic to retail doors.

IMI has more than 10 years experience in internet marketing, including: search engine optimization, pay-per-click advertising and e-mail marketing. IMI works with companies and organizations in more than a dozen specialized fields, including: entertainment, hospitality, real estate and technology. It has gained recognition working with major international organizations such as Westin Hotels and Resorts, AMC Theaters, Belkin, MasterCard and The U.S. Army. IMI has offices in San Diego, Las Vegas and New York.

“Online and social media platforms are becoming increasingly important to growing brand recognition. We already have the visibility on television with our successful DRTV program, but we realized we needed to back that up by investing in the creation of a strong digital presence as well,” said Chief Marketing Officer Dany Sfeir. “We are excited to have the folks at IMI on board to help us in the expansion of Dormeo Octaspring’s marketing program and are confident their added efforts will boost sales and get more people into retail doors to check out our innovative product.”

“We look forward to working with Dormeo Octaspring and expanding the brand through our online marketing program in the coming months. We work to reach consumers by using a variety of platforms, therefore increasing a company’s online visibility which resonates with buyers. Dormeo Octaspring’s product is truly unique and we have created a strategic plan that reflects the company’s innovative culture and style,” said IMI Chief Executive Officer Brandon Fishman.

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About Dormeo Octaspring: For more than 10 years, Dormeo has been a leading mattress brand in Europe and Asia. Making its North American debut as Dormeo Octaspring in 2012, the company introduced its patented Octaspring to the U.S. market. A breakthrough in mattress technology, the Octaspring's individual memory foam springs work together to form the core of the revolutionary Octaspring mattress. With its U.S. showroom and distribution center in Plano, TX, Dormeo Octaspring is part of Studio Moderna Group, a leading European multi-channel direct marketing company. The company will be supporting its retail partners in the U.S. through a multi-million dollar television advertising program in 2013. Dormeo Octaspring is making a strong commitment to consumer advertising to drive traffic to its dealers.