Dorel Home, the home furnishing segment of Dorel Industries Inc. (TSX: DII.B; DII.A,) recently announced that it has partnered with Queer Eye creators Scout Productions Inc. to create a fashion-forward furniture collection inspired by the hit Netflix series in a deal brokered by IMG.
Launched on July 15th, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection features unique products that are stylish and affordable for fans. The new line will debut exclusively on Walmart.com in North America and feature updated-industrial designs for living room, bedroom, office, dining room and outdoor patio spaces.
The Netflix series introduced audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food & Wine),Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan. The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole and more! The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.
"We're excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, Senior Director and Brand Manager of Dorel Home. “Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”
"We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP Strategic Development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”
The Dorel Home Queer Eye furniture collection is available exclusively at Walmart.com as of July 15th.
About Dorel Industries: Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles, and home products. Dorel's strength lies in the diversity, innovation, and quality of its products, as well as the superiority of its brands. Dorel Juvenile's powerfully branded products include global brands Maxi-Cosi, Quinny, and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, and IronHorse. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 900 people in facilities located in twenty-five countries worldwide.
About Scout Productions: Scout Productions is the independent Emmy and Academy Award-winning premium content creation company behind some of today’s most talked about multimedia non-fiction programming, including the critically acclaimed pop culture phenomenon Queer Eye on Netflix, now streaming in 190 countries around the world. With a focus on telling transformative purpose-driven stories from real people across all formats and genres, Scout’s narrative approach has gained the attention of the entertainment industry’s leading content providers eager to attract a new generation of viewers looking for stories that reflect their rapidly evolving omnicultural and socially-connected lives. Scout’s current production and development slate, spearheaded by co-founders David Collins and Michael Williams, along with Chief Creative Officer Rob Eric, includes HBO Max’s four-part docuseries Equal, HBO Max’s competition reality-series Legendary and VH1’s To Catch a Beautician along with Disney+ The Quest, truTV’s docuseries Tirdy Works, and Mailchimp’s work-related unscripted online show Werrrk!
About IMG: IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.