Diamond Mattress is supporting its new branded G.I.F.T and Rally collections with accompanying in-store marketing support and online education tools.
Targeting best-in-class retail locations across the U.S., Diamond is offering new products with in-store support materials that feature clean, contemporary brand designs. Through impactful LED-lit headboards, free-standing display materials, high-quality fabric banners, a customizable Experience Center for visual-tactile demonstrations and much more, Diamond’s latest resources are sure to bring fresh energy to the retail floor.
Launched in January at the Las Vegas Market, the G.I.F.T. collection includes four mattresses: Gratitude, Intention, Faith and Transformation. The comprehensive program offers a full gallery of point-of-purchase materials and free access to Diamond Mattress University, a proprietary online training tool for retail sales associates.
Also launched in January, Rally is a fully customizable mattress that allows the consumer to select their comfort level (firm, medium, plush), core (foam or hybrid) and cover (regular, cooling or supercharged).
“Our brand is about delivering a superior customer experience end to end, and that starts with a strong relationship with retailers that they won’t find anywhere else—one that supports and empowers them to succeed beyond product sales,” said Shaun Pennington, Diamond president and sleep wellness advocate.