Danican is spotlighting its expanding private label program at the summer Las Vegas Market. In addition to showcasing its new TrueStuff line of certified organic sheets and linens, the company will introduce its “Less Than Container Load” (LCL) private label program, which was specifically designed to offer customers a more flexible and price-competitive option.
“This is a new offering for our customers,” said Thomas Frismodt, CEO of Danican. “We have recently had success in offering clients the opportunity to participate in our private label program with smaller order quantities for encasements, protectors and sheet sets.”
Prior to Danican’s test marketing, a full 20-foot container load had been the starting point in order to provide products as private label or at container load pricing. With this new program, the company can now offer these products at lower Minimum Order Quantities (MOQ) and ship them at more attractive pricing.
“In the past there may have been retail buyers and designers who resisted private label or their own branded protectors, encasements and sheets sets because they had to purchase a 20-foot container minimum to achieve the right price range,” Frismodt explained. “Now we have solved this problem; we will work with our clients to fit their needs. This new LCL program is cost effective for our clients, allowing for a lower MOQ and a lower inventory commitment.” Danican’s worldwide Private Label Program is flexible and designed specifically to meet the requirements of retailers, distributors and manufacturers. By delivering a custom-designed product blend, the company is able to support customers both big and small. “Danican makes private labeling easy and profitable for our customers worldwide,” Frismodt continued. “Our focus is on our clients’ needs, helping them to stand out by designing, developing, manufacturing, quality testing and shipping the right product mix at the right prices.”